Landing pages are a different breed of animal.  Think of your website like your trusty best friend, your pup. Always by your side through thick and thin. Reliable. Constant. Ready to greet anyone who visits with a slobbery wet grin and a tour of the whole house.  And your landing pages are like a cat. […]


September 6, 2022

Landing pages are a different breed of animal

Do your readers feel impressed when they read your homepage? Or do they feel more connected to you?  It’s a subtle – but important – difference. We all want to look impressive, of course. If I don’t look awesome, then how can someone else possibly trust that I can accomplish what I promise? Fair.  We […]


August 30, 2022

Are they impressed… or connected to you?

A few years ago I had a shocking revelation: Users don’t visit Testimonial pages on websites.  When a user sees the word “Testimonials” up in the menu bar, they think to themselves, “Oh, that’s nice! People like her!” Do they click the page? No.  Do they read the testimonials? No. So it sits there. Taking […]

website tips

July 13, 2022

Testimonial pages aren’t visited