Landing pages are a different breed of animal.  Think of your website like your trusty best friend, your pup. Always by your side through thick and thin. Reliable. Constant. Ready to greet anyone who visits with a slobbery wet grin and a tour of the whole house.  And your landing pages are like a cat. […]

Do your readers feel impressed when they read your homepage? Or do they feel more connected to you?  It’s a subtle – but important – difference. We all want to look impressive, of course. If I don’t look awesome, then how can someone else possibly trust that I can accomplish what I promise? Fair.  We […]

A few years ago I had a shocking revelation: Users don’t visit Testimonial pages on websites.  When a user sees the word “Testimonials” up in the menu bar, they think to themselves, “Oh, that’s nice! People like her!” Do they click the page? No.  Do they read the testimonials? No. So it sits there. Taking […]