Your brand is more than your logo. It’s more than your colors and fonts. It’s more than your pretty pictures. It’s more than your website.  When all of the little design bits come together with your message that resonates to the CORE of those you help… that’s when magic happens. It’s almost like the design […]


September 1, 2022

What is a brand anyway?

in pursuit of magic image

Do your readers feel impressed when they read your homepage? Or do they feel more connected to you?  It’s a subtle – but important – difference. We all want to look impressive, of course. If I don’t look awesome, then how can someone else possibly trust that I can accomplish what I promise? Fair.  We […]


August 30, 2022

Are they impressed… or connected to you?

As I look out at the devastation in my yard today from the insane monsoon storm last night, it struck me how much plot twist changes are simply clearing the way for something event better. When I planted that mesquite tree out there four years ago, I had idilic hopes it would shelter my yard […]


July 14, 2022

Plot twists and business