Landing pages are a different breed of animal.  Think of your website like your trusty best friend, your pup. Always by your side through thick and thin. Reliable. Constant. Ready to greet anyone who visits with a slobbery wet grin and a tour of the whole house.  And your landing pages are like a cat. […]

Jean Tindle of Spirit Dancer Crystals and I have been busy behind the scenes these last few weeks working on her new vision for her brand! However, she needed a sales page up on her CURRENT website so she can start filling seats on the amazing trip to Ecuador she’s leading in March. She pulled […]

Your brand is more than your logo. It’s more than your colors and fonts. It’s more than your pretty pictures. It’s more than your website.  When all of the little design bits come together with your message that resonates to the CORE of those you help… that’s when magic happens. It’s almost like the design […]

Do your readers feel impressed when they read your homepage? Or do they feel more connected to you?  It’s a subtle – but important – difference. We all want to look impressive, of course. If I don’t look awesome, then how can someone else possibly trust that I can accomplish what I promise? Fair.  We […]

Sometimes businesses are built accidentally, as in the case of John Richter’s brand www.chestfreezercoldplunge.com. What started out of personal interest — and identifying a need in the existing cold water community (think Polar Bear Plunge… but in your own home daily!) — has become a burgeoning Facebook community, ecommerce, and affiliate marketing business. And, like […]

Sometimes I think that the best part of being a solopreneur is the complete and utter freedom to change. You start out with one idea of what you’re doing. Then you get to learn. To grow. To evolve. And then before you know it… everything has changed in all the best ways. ✨✨✨ Like many […]

Showit, Inc blows me away! I have been enamoured with their website building software since I first laid eyes on it not too long ago (ohmygoodness it’severything I could have wished for!), so when they offered to have me over to their offices for a tour and lunch, I of course said yes! The offices are […]

As I look out at the devastation in my yard today from the insane monsoon storm last night, it struck me how much plot twist changes are simply clearing the way for something event better. When I planted that mesquite tree out there four years ago, I had idilic hopes it would shelter my yard […]

A few years ago I had a shocking revelation: Users don’t visit Testimonial pages on websites.  When a user sees the word “Testimonials” up in the menu bar, they think to themselves, “Oh, that’s nice! People like her!” Do they click the page? No.  Do they read the testimonials? No. So it sits there. Taking […]